What is Design Innovation?

20160923_144459This is me in my new world, the MMM program at Kellogg, an MBA and MS in Design Innovation. This often lends itself to the important question: What is Design Innovation?

Everyone has their own definition of those two words and we have language on the website that you can check and see how it’s defined. To me it’s relatively simple: It’s making products and services that help to make the world a better place. In the MS in Design Innovation, I’m learning a set of tools to analyze problems which emphasize the needs of the user. The best part is that I get to have fun at the same time.

Today, I attended a session on the internet of things and I left with a couple key takeaways.

  1. I love thinking about the future. We unpacked the trajectory of how IoT is going to impact retail. How is going to affect things like pricing and distribution in all of the traditional ways?
  2. The internet of things can change how sports are played, including tennis. Imagine a world where your strings knew they were going to break because they told you. You wouldn’t have to play that break point hacking a drop shot and rushing the net with a broken string hoping not to lose your serve at a critical point in a match.
  3. Write your opinions down and get them out into the world. This is something I’ve always been passionate about but it took a little nudging to get back at it.

This post wasn’t about tennis, but it was a primer for things to come. I’m finding new ways to think about technology and tennis. I’m using Design Innovation as a method to frame new, interesting problems.

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